01
Institution websites
Structure that lets a parent compare, a student apply and a staff member find a form, without running three separate sites.
Education
Built for the parent
comparing four schools.
Education sites serve people at very different stages at once — a parent narrowing a shortlist, a student mid-application, a staff member looking for one form. We structure for all three instead of designing the prospectus again.
What gets in the way in education
The constraints
we plan around.
01
Three audiences, one homepage
Prospective families, current students and staff want different things. Most sites serve the first well and bury the other two.
02
Enrolment is a long, quiet funnel
Months pass between the first visit and an application. With nothing for the middle of that, the site only works on people who had already decided.
03
The practical answers are hardest to find
Fees, curriculum, term dates, transport and admission criteria are what people actually search for, and they are usually inside a PDF.
04
Departments publish faster than the structure holds
Without a content model, every new programme page becomes a slightly different template and the hierarchy erodes within a year.
What we build here
The work,
in your terms.
Structure for a parent comparing, a student applying, and staff looking for one form.
02
Programme and course systems
A content model for courses, intakes and faculty that keeps its shape as departments add to it.
03
Enrolment journeys
Enquiry, open-day booking and application steps designed as one path, with the drop-off points measured rather than assumed.
04
Learning and training platforms
Course delivery, progress and assessment interfaces for training providers, built around completion rather than volume of content.
The disciplines behind it
Who does
the work.
The lines of work this sector leans on most. The method, the process and the rest of the capability live on those pages.
Questions we get asked
The things you’d ask
on the first call.
Have you built for schools or universities before?
Not yet in our published work, and we would rather be straight about it. The closest is Careerfy, a career-journey product, alongside a body of editorial and multi-audience platforms. If a sector reference is a board requirement, say so early and we will tell you whether it is worth your time.
Can you integrate with our student information system or LMS?
Usually, and the integration gets scoped in discovery rather than assumed. Which systems you are on changes the cost materially, so it is among the first questions we ask.
Will our departments be able to publish without us?
That is the design goal. We model content so a new programme page is a form to fill in rather than a layout to rebuild, and we set the guardrails that stop the structure eroding.
How long does an institution website take?
Three to five months is typical, and content is usually the constraint rather than build. We plan the content workload explicitly, because that is what actually moves launch dates in this sector.
Neighbouring sectors
The sectors closest to this one in how they sell, what they are judged on, and what slows them down.
Education — let's talk
Bring us the work that has to land.
Tell us what you're building, changing, or trying to solve. We'll bring a clear next step.