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Halo Group · UAE

Halo

A refined digital flagship for an established fit-out, finishes, and interiors group in the UAE.

Discipline
Website
Year
2026
Scope
Digital strategy · UX/UI design · Web development
Live
Visit the site
The Halo wordmark — H, A, L and O in fine dark capitals, the H ringed by an ellipse.

Client success story 01

Halo Group

Construction · Interiors · MEP · Coatings · Property

Designs Frontier partnered with Halo Group FZCO — a multi-entity enterprise operating across five business units and eight brands in the UAE — to deliver a comprehensive digital transformation engagement.

We manage the Group's online presence, social media channels and IT infrastructure so every brand communicates clearly, operates efficiently and grows its digital footprint in a coordinated way. From mission-critical websites to ad campaigns on Meta, Instagram, WhatsApp and Google, we are the single point of accountability for all things digital across the Halo ecosystem.

Business units
5
Brands
8
Live domains
7

Business units under management

Key highlights

Performance marketing and SEO.

Designs Frontier was appointed to lead the group's digital marketing transformation, strengthen its online presence and develop an integrated lead-generation ecosystem across its business units.

SEO-optimised web pages
150+
Advertising budget
AED 100K
Organic growth
20%
ROAS
18.26x
  • Google search for “Leading Turnkey Fitout Company Dubai” with Halo Interiors, halo.ae, as the first organic result.
    Organic searchhalo.ae is the first result for “leading turnkey fitout company Dubai”.
  • Google sponsored result for “microcement dubai”: a DecoPaint ad headed “Earthy Hues, Lasting Beauty – Book Free Consultation” with five interior photos.
    Paid searchDecoPaint's image-led sponsored result for “microcement Dubai”.
  • Google Analytics chart showing 8.6K active users and 8.6K new users from April to July, climbing above the peer median band for House Painting & Finishing.
    Analytics8.6K active users, running above the house painting & finishing peer median.
  • Google search for “Joinery Company Dubai” with Halo Interiors, halo.ae, as the first organic result.
    Organic searchhalo.ae is the first result for “joinery company Dubai”.
  • DecoPaint sponsored result “Limewash For Interiors – Book Free Consultation” with interior photos and sitelinks for quotes, micro topping, process, metallic epoxy and limewash experts.
    Paid searchLimewash search ad with image extensions and sitelinks.
  • Google Analytics chart showing 4.6K active users, 4.6K new users and 54 seconds average engagement time from March to July.
    Analytics4.6K active users with a 54-second average engagement time.
  • Google search for “Microcement Abu Dhabi” with decopaint.ae's Abu Dhabi location page as the first organic result.
    Organic searchdecopaint.ae is the first result for “microcement Abu Dhabi”.
  • Google results page for “limewash Abu Dhabi” with decopaint.ae listed in first and third organic position above the AI Overview.
    Organic searchdecopaint.ae holds two of the top three results for “limewash Abu Dhabi”.
  • The decopaint_uae Instagram profile, with 164 posts and 1,876 followers, showing a grid of decorative paint and microcement posts.
    Social@decopaint_uae — content produced and managed for the brand's Instagram.

Case study 01 / 12

How the work
came together.

  1. 01

    The challenge

    Halo needed to bring a broad portfolio of specialist interior services under one premium, coherent digital experience without losing the authority of each discipline.

  2. 02

    The response

    We shaped a visual system around architectural photography, confident editorial typography, and clear service paths, then engineered the site for fast discovery across mobile and desktop.

  3. 03

    The outcome

    The result is a clear, easy-to-navigate brand platform that gives Halo's work the scale and credibility it deserves.

What we delivered

Built as one
connected system.

  • Content architecture
  • Responsive design system
  • Static-first Next.js build

Disciplines on this project

What it took
to build it.

The service lines this project drew on. Each one has a page of its own.

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