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Fresh juice delivery · Legacy case study

Fruity

A mobile app for Fruity, a fresh juice company that delivers one-of-a-kind, seasonal flavour combinations to homes and offices every morning.

Discipline
Product design
Sector
Retail & E-Commerce
Year
2023
Scope
User research · UI/UX design · Solution ideation
Live
Designs Frontier case study
Fruity app screens laid out at an angle on a cream ground: seasonal flavours and fresh fruit juice onboarding, best juice bars near you, the home feed, sign-up and forgot password.

Case study 10 / 12

How the work
came together.

  1. 01

    The challenge

    Fresh juice is usually bought at a shop or juice bar, which means making the trip, and most menus are standardised. Fruity uses local fruit and changes its flavours with the seasons, and needed an app that made ordering them as easy as a morning routine.

  2. 02

    The response

    We designed an image-rich app that leads with the fruit: onboarding built around seasonal flavours and nearby juice bars, a home screen with the pick of the season, quick reorders and offers, and product pages for choosing size, milk and extra flavours before adding to the cart.

  3. 03

    The outcome

    A friendly product concept that brings convenience and brand character into every step of the ordering experience.

Screens

Inside the
product.

Key screens and components from the Fruity design.

  • Fruity app screens laid out at an angle on a cream ground: onboarding illustrations, the home feed, a product page, sign-in and sign-up.
  • Three Fruity onboarding screens, Best Juice Bars Near You, Fresh Fruit Juice and Seasonal Flavours, each with a Get Started button.
  • Fruity home screen for Al Nahda: Pick of the Season, Order Again, Best Offers and Juice Bars Near You.
  • Fruity product screen for a banana smoothie: quantity, size, choice of milk, additional flavours, a special note and Add to Cart.
  • Two iPhones showing Fruity's sign-in and sign-up screens.
  • An iPhone showing the Fruity onboarding screen “Best Juice Bars Near You”.

What we delivered

Built as one
connected system.

  • Onboarding and sign-in
  • Seasonal home feed and offers
  • Product customisation and cart
  • Click-through prototype

Disciplines on this project

What it took
to build it.

The service lines this project drew on. Each one has a page of its own.

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