Halo Group · Bespoke joinery · Dubai

Halo Joinery

A website for Joinery.ae, the Halo Group joinery house in Al Quoz, Dubai: bespoke wardrobes, kitchens, doors and architectural woodwork designed, fabricated and installed by its own team.

Discipline: Website
Year: 2026
Scope: UX/UI design · Web development · Content structure
Live: Designs Frontier case study

The Joinery.ae homepage: “Bespoke joinery in Dubai, built around your room.” over a dim photograph of a backlit glass display cabinet filled with model cars, with Request a Quote and View the Portfolio buttons and a strip reading 25+ years, 1000+ projects and a 200+ team.

Case study 04 / 12

How the work
came together.

01
The challenge
Joinery is bought on grain, finish and millimetre tolerance — the things a screen flattens. The workshop makes eleven different categories for villas, offices, hotels and shops, and its buyers range from homeowners who have never commissioned a piece to designers arriving with shop drawings. All of them needed to see the quality, and to understand what owning the factory actually changes.
02
The response
We built the site around the workshop. The range scrolls as one continuous run of eleven disciplines; an interactive Kitchen Material Atlas pairs cabinetry with stone across eight palettes drawn from real villa kitchens; and the door and wardrobe chapters open as you scroll. Craft and process put the facility on the page — European machinery, the bench sequence from marking out to final polish, and five stages from first measure to final fit — with a quote request and WhatsApp always within reach.
03
The outcome
A dark, photography-led site that makes the in-house factory the argument. Every category has its own page, the portfolio filters by discipline, and the facts buyers weigh — 25+ years, 1,000+ projects, a 200-strong team and a 15,000 sq.ft. Al Quoz facility — sit up front alongside repair and maintenance for joinery the workshop didn't install.

What we delivered